Multi-source capture
Website forms, click-to-call, website chat and paid lead ads all feed the same front door instead of four separate tools.
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Lead SystemLead capture automation that never drops a lead
Forms, click-to-call, chat and lead ads all flow into one system with full source detail — so nothing is lost between the ad and the CRM.
Every channel captured
Source + UTM tagged
Hands off to AI response
Illustrative example — one lead card, fully tagged
- 11:02 am Ad click — Google Ads, campaign “spring-tune-up”, landing page /book.
- 11:03 am Visitor submits the existing form on the page.
- 11:03 am The capture hub creates the record and attaches source, campaign, ad and page.
- 11:03 am Consent checkbox value is stored with the record.
- 11:03 am Instant notification goes to the right inbox.
- 11:04 am Routed onward — the AI response layer replies before the lead cools.
★★★★★ 4.9/5 rating
1,200+ reviews
8+ years
500+ clients
The problem it solves
The leak is between the ad and the CRM
You pay for every click, call and form fill. But the moment those leads land, they scatter — a form inbox here, a phone that rang twice there, a DM nobody saw, a spreadsheet that only one person updates. By the time anything reaches a CRM, the source is a guess.
- Leads arrive through five different doors and live in five different places.
- A form submission shows a name and message but not which ad or campaign paid for it.
- Missed calls leave no record of who rang, or how to reach them again.
- Duplicates and spam fill the pipeline, so real leads get buried.
- Nobody can say which channel produced which enquiry — so budgets stay guesswork.
Where leads go and why
- Website form → an inbox that gets read once a day.
- Click-to-call → a missed call with no callback.
- Website chat → a transcript nobody exports.
- Facebook / Instagram lead ads → a native list of names.
- Google Ads lead form → a report read at month end.
Five sources, five formats, no shared tagging — and no clean answer to “where did this lead come from?”
What the system does
One front door for every lead you pay for
Capture is configured around the channels and forms you already run — nothing is lost, and everything arrives labelled.
Source, UTM & campaign tagging
Every lead is stamped with its channel, campaign, ad set, click ID and landing page — captured at entry, not reconstructed later.
Instant routing
New leads are sent to the right queue or owner the moment they arrive, based on the rules you set.
Spam & bot filtering
Obvious junk and bot submissions are filtered before they reach your pipeline, so real leads are not buried.
Consent capture
Opt-in wording and checkbox state are stored on the record, so consent is documented with the lead — not remembered.
Instant notification
The right person is told immediately, so a hot lead is seen in seconds rather than at the next inbox sweep.
Light enrichment
Available detail is filled in and formatted consistently, so records arrive tidy instead of half-complete.
Handoff to AI response
Once captured and tagged, the lead is passed straight to the AI response layer so the first reply goes out fast.
Duplicate flagging
Incoming leads are checked against existing records, and anything uncertain is surfaced for a human instead of merged silently.
Workflow
From many channels to one tagged lead
The capture layer is the first two steps of the journey — collecting the lead and preserving where it came from.
1
Traffic
Ads, search and social.
2
Capture
Every channel, one front door.
3
AI Response
Replies in seconds.
4
Qualification
Scores fit and urgency.
5
CRM
Record, source, summary.
6
Follow-Up
Sequences until reply.
7
Appointment
Booked and reminded.
8
Sales
Your rep closes.
9
Analytics
What produced revenue.
Website forms
Click-to-call
Website chat
Facebook & Instagram lead ads
Google Ads lead forms
TikTok lead forms
Landing pages
Where it sits
How it fits the full system
Lead Capture Automation is steps 1 and 2 — it makes sure the lead exists, is labelled, and is ready for everything downstream.
Sibling services
- Website AI Chat — captures visitors in the conversation, not just a form.
- CRM Automation — keeps the captured records clean and current.
- AI Qualification Agent — scores what you just captured.
Where it works best
- Solar — high-value enquiries that must not slip.
- Course Creators — launches where spikes are easy to lose.
- Dental — new-patient enquiries from several sources.
Related workflows
- Website chat capture — turn a chat into a tagged lead.
- Speed-to-lead response — reply before the lead cools.
Human in control
What stays human
Capture is designed to remove the dropping, copying and guessing — not the judgement. These decisions stay with your team.
- Consent wording and the policy rules that sit behind it.
- Spam thresholds and what counts as junk.
- Routing logic: who gets which lead, and why.
- How duplicates are matched, and the calls that are ambiguous.
- The definitions that decide what “a good lead” means for your business.
When a rule is unclear or a record looks wrong, the system surfaces it for a person rather than filing it away and hoping.
Illustrative example — a duplicate routed to a human
- 09:31 New lead arrives from a Facebook lead ad.
- 09:31 Email matches an existing contact from a Google Ads form.
- 09:31 The system flags a possible duplicate — it does not merge.
- 09:32 A person reviews the two records side by side.
- 09:35 They confirm the match; the record keeps both sources.
Integrations
Plugs into the tools you already run
Capture is built around your existing stack rather than replacing it. Common connections include Facebook and Instagram lead ads, Google Ads lead forms and TikTok as capture sources; GoHighLevel and HubSpot as destinations; and an automation layer such as n8n, Zapier or Make to keep everything in sync — by native integration where one exists, and via API or webhook where it does not.
If a source or destination you rely on is not on the list, we will tell you honestly before you commit. Where a direct connection is missing, a webhook usually bridges the gap.
Facebook Lead Ads
Google Ads
TikTok
Instagram
GoHighLevel
HubSpot
n8n / Zapier / Make
FAQ
Lead capture questions
Which ad platforms can you capture leads from?
Facebook and Instagram lead ads, Google Ads lead forms, TikTok and landing-page campaigns are common, alongside website forms, click-to-call and chat. Coverage depends on the accounts you already run, and anything without a native connection can usually be bridged via API or webhook.
Does lead capture automation work with the forms we already have?
In most cases yes. We connect to your existing forms and landing pages rather than replacing them, so your live pages keep working while the captured data flows into one place with its source attached.
How is consent handled at capture?
Consent is captured at the point of entry and stored with the lead record, so you can see exactly what someone agreed to and when. The specific wording and rules are set with you, based on the channels and regions you operate in.
What happens with duplicate leads?
The capture layer checks incoming leads against existing records and flags likely duplicates before they clutter your pipeline. You decide the matching rules, and anything ambiguous is surfaced for a person rather than merged silently.
What happens right after a lead is captured?
The lead is tagged, filtered for spam and routed — then handed to the AI response layer or a human so the first reply goes out fast. Every step is logged on the lead record, so the timeline is never guessed at later.
How long does it take to set up lead capture automation?
It depends on how many channels and forms are involved. A focused setup is a staged rollout — audit, blueprint, build, approve, launch — rather than a long project. We confirm realistic dates after the audit, with no fixed promises.
Get started
See where your leads are leaking
Share a few details and we will map every channel you run, show which leads currently go untagged, and what capture would fix first.
Ready to close the gap between ads and CRM?
Book a free AI strategy call and we will show how lead capture automation would label and route every enquiry you already pay for.