Cookie Policy
This page lists the cookies, pixels and local-storage keys this website uses, what each one does, and how you can control them. Last updated: September 2026.
What cookies and similar technologies are
Cookies are small text files a website asks your browser to store. Local storage is a similar browser feature that keeps small amounts of data on your device. Pixels are tiny scripts a third party loads so it can measure visits and conversions. This policy uses “cookies” as shorthand for all of these, and covers how this website uses them.
Categories we use
We group what we use into four categories:
- Strictly necessary — needed for the site to function, such as remembering a form submission state. These do not require consent.
- Analytics — help us understand how the site is used, including GA4, PostHog and Google Tag Manager.
- Advertising and marketing — measure and improve ad campaigns, including the Meta Pixel and the TikTok Pixel.
- Form and attribution — local-storage keys that remember the first-touch and last-touch source of a visit so it can be attached to a form submission.
What we set
The table below lists the main cookies, pixels and local-storage keys we use. Some analytics and pixel scripts only load once their IDs are configured, so not every item may be active on every visit.
| Name or tool | Purpose | Category | Set by |
|---|---|---|---|
| praktivo_attribution_first | Stores first-touch UTM and click-ID data (source, medium, campaign, referrer, landing page) in local storage. | Form & attribution | Praktivo |
| praktivo_attribution_last | Stores the most recent touch and last page URL, and is posted with the form. | Form & attribution | Praktivo |
| _ga | Distinguishes users and sessions for Google Analytics 4 reporting. | Analytics | Google (GA4) |
| _fbp | Browser identifier used by the Meta Pixel to measure and attribute ad conversions. | Advertising | Meta |
| ttclid and TikTok pixel identifiers | Records clicks and conversions from TikTok campaigns and stores a pixel identifier. | Advertising | TikTok |
| ph_* | PostHog identifiers and settings used for product and funnel analytics. | Analytics | PostHog |
| Google Tag Manager | May set additional tags and cookies depending on the container configuration. | Analytics |
Cookie names and lifetimes can change when a provider updates its service. This list describes what the site is built to use.
How to control cookies
You are in control of most of these. You can:
- Change your browser settings to block or delete cookies, and clear local storage.
- Browse in a private or incognito window, which clears these items when you close it.
- Use your device’s mobile ad settings to limit ad tracking, and use providers’ opt-out tools.
Note that disabling strictly necessary items may affect how parts of the site work, such as form behaviour. Blocking analytics or advertising cookies does not stop you using the site.
Consent
Where required, we rely on your consent for non-essential cookies, and you can withdraw it at any time. You can also clear cookies and local storage yourself at any point. To ask us to help, contact hello@getpraktivo.com.
Contact
Questions about this policy? Email hello@getpraktivo.com. For how we handle personal information more broadly, see our Privacy Policy.
Want to talk about tracking and privacy?
If you are weighing up analytics, attribution or consent for your own business, we are happy to talk it through on a call.