Paid-lead economics
Solar leads are among the most expensive in home services, so unqualified leads and slow follow-up burn cash fast.
Industries · Home Services
Book More Qualified Solar Site Surveys
Solar leads are expensive. The AI screens roof, bill and ownership before a rep drives out — then follows up until the system is installed.
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1,200+ reviews
8+ years experience
500+ clients
Hi, this is the assistant for Sunline Solar. Thanks for your interest — do you own the home, and is the roof in good shape?
We own it. The roof is about 8 years old, no leaks.
Great. Roughly what is your average monthly electric bill, and do you know your roof type?
Around 240 a month. Asphalt shingle.
Thanks. And what is your timeframe — as soon as possible, this year, or still researching?
This year if the numbers work.
That is a good fit for a free site survey, which includes a shading and usage assessment. I can book a survey this weekend. What is the address and best contact?
9 Highfield Ter, Sam Boateng, 555-0188.
Booked: site survey Saturday at 11:00 AM, 9 Highfield Ter. You will get a confirmation and a reminder before the visit.
Industry context
How solar work actually comes in
Solar is a long, high-cost sales cycle that lives or dies on lead quality and follow-through.
A multi-step project
Site survey, design, financing, permitting, interconnection, installation and permission to operate — each a place to lose momentum.
Referral & local demand
Neighborhood referrals, utility-bill pain and incentive-driven buyers who expect a fast, informed response.
Because acquisition costs are high, every unworked lead is expensive and every unqualified site survey wastes a rep’s day. The companies that win screen early and follow up relentlessly.
Praktivo qualifies each lead against your fit rules, books the survey and keeps the project moving through financing and interconnection.
Site surveysRoof & shadingUsage analysisFinancingNet meteringRackingInvertersPermittingInterconnectionPTO
Where leads are being lost
Where solar leads are being lost
When leads cost this much, follow-up is not optional.
Common leaks in solar businesses
- Facebook and web leads that wait hours for a first response.
- Site surveys booked with homeowners who do not own the roof or cannot finance.
- Quotes that go quiet during the financing decision.
- Permitting and interconnection steps that stall with no nudge.
- Old leads never revisited when incentives or rates change.
- Referrals not followed up fast enough.
Illustrative: the expensive unworked lead
- Day 1An expensive solar lead fills a form at 9 p.m.
- Day 2No one calls — the office is buried in other leads
- Day 3Homeowner takes a call from a competitor
- Day 4Competitor books the survey; your lead cost is written off
- ResultHigh acquisition cost with zero return
AI qualification agent
Screen the lead before you send a rep
The agent gathers ownership, roof condition, usage and timeframe, then books the survey and drives the follow-up.
What the agent does on the call
- Replies to lead ads and web forms in seconds, 24/7.
- Confirms ownership, roof type and condition, and shading concerns.
- Captures average monthly usage or bill amount.
- Screens timeline and interest level against your fit rules.
- Books qualified site surveys with reminders.
- Follows up on quotes through financing and design.
- Nudges stalled permitting and interconnection steps.
From lead ad to booked survey
- 6:33 PMFacebook lead received after hours
- 6:36 PMQualified: owner, good roof, $240 bill, this year
- 6:36 PMSite survey booked for Saturday 11:00 AM
- 6:37 PMLead created with source = Facebook Lead Ad / solar campaign
- Day beforeSurvey reminder sent; rep receives the qualification summary
- Post-surveyQuote, financing and follow-up cadence start automatically
Illustrative example
Illustrative example of the leads the agent qualifies for a solar company. Fit rules, usage thresholds and survey availability come from you.
What the AI handles end-to-end
What the AI handles end-to-end
From first ad click to permission to operate.
Instant lead response
Paid and organic leads answered in seconds, day or night.
Lead qualification
Ownership, roof, usage and timeframe captured before a rep is sent.
Survey scheduling
Books qualified site surveys with reminders and rep summaries.
Quote follow-up
Works quotes through the financing decision with patient sequences.
Document collection
Chases utility bills, IDs and signatures needed for design and interconnection.
Milestone nudges
Keeps permitting, installation and inspection steps moving.
Old-lead reactivation
Revisits old leads when incentives or rates change.
Referral follow-up
Responds fast to referrals that expect a personal touch.
Review requests
Collects reviews after activation.
Upsells
Surfaces battery storage or monitoring when the situation fits.
Follow-up sequence
A solar quote, followed up properly
Solar closes on financing and timing, so the follow-up has to be patient and informative.
Solar quote — Day 0 to Day 30
- Day 0Proposal sent; the agent confirms the homeowner received it.
- Day 2Offers to explain the financing options (routed to a human).
- Day 5Checks in on any questions from the site survey.
- Day 10Timeline touch: what the install schedule would look like.
- Day 21Notes time-sensitive incentives in neutral, factual terms.
- Day 30Final check-in, then nurture until the next review.
Sequences stop automatically the moment a customer replies or opts out.
Human in control
What stays human
The agent qualifies and follows up. Your reps own the design and the close.
- All pricing, financing terms and savings projections.
- System design, sizing and equipment recommendations.
- Utility, incentive and tax-credit guidance.
- Roof and structural suitability decisions.
- Anyone who asks for a person — transferred with the full qualification summary.
Approval before it goes out
Agents only use your approved knowledge base — service list, pricing rules, availability and policies. Anything outside that scope is flagged for a human instead of guessed.
No invented pricing, policies or appointments. A person always owns the final call on money and scope.
Owner visibility
Owner visibility: leads, pipeline and true ad ROI
Know which campaign is producing installs, not just clicks.
Admin panel
Every lead with source, usage band, qualification status and stage.
Pipeline view
Lead → Qualified → Survey → Quote → Install → PTO, updated automatically.
Conversation history
Full qualification thread saved for the rep before the survey.
Marketing ROI you can actually read
- Which campaign produced qualified surveys versus unqualified leads.
- Cost per booked survey and per installed system by channel.
- Lead-to-survey rate once instant response is in place.
Attribution, attached to the install
- SourceFacebook Lead Ad / solar campaign / landing page A
- LeadHighfield Ter — owner, $240 bill, asphalt shingle
- Agent actionQualified and booked the site survey
- OutcomeSurvey → quote → financing → install scheduled
- ReportingBooked surveys and installed systems by campaign
FAQ
Solar questions, answered
What solar companies ask before automating lead intake.
Can the AI qualify solar leads properly?
Yes. It confirms ownership, roof type and condition, usage or bill amount and timeframe against the fit rules you approve, so reps stop driving to unqualified homes.
Will homeowners know it is AI?
It introduces itself as an assistant. You control the wording, and anyone who wants a person is transferred.
Can it discuss savings or financing?
It explains only the process you approve and routes all projections, pricing and financing questions to a human. It never invents savings figures.
Does it work with our CRM and design tools?
We build around common solar CRMs and design tools and are honest when a native connection is not available.
Can it chase documents and milestones?
Yes — it follows up on utility bills, signatures, permits and interconnection steps that otherwise stall in email.
What about old leads?
It re-works your old leads with a neutral, factual reason to reconnect, which is valuable given how costly solar leads are.
Get your plan
Put this to work on your solar pipeline
Tell us how leads are qualified today. We will map the fastest win — usually instant response or survey qualification.
- A free 30-minute AI strategy call — no obligation.
- A scoped blueprint: the biggest leak, and the first automation to fix it.
- Honest fit check — we will tell you if automation is not your fastest win.
The fastest way in: answer six short questions and we will map your lead journey, find the biggest leak and show the fastest automation win — before we ever get on a call.
Free strategy call · No commitment · We reply by email
Keep going
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Ready to get more from every costly solar lead?
Book a free AI strategy call and we will map your lead qualification, survey booking and project follow-up.