Privacy Policy

Who we are

Praktivo provides AI training and AI-powered sales and business automation systems. For the personal information described on this page, Praktivo is the controller. You can reach us at [email protected], by phone on +20 102 651 1971, or by post at Dr Lashin Street, near El Maryotya, Faisal, Giza Governorate 12553, Egypt.

What we collect

When you submit a form on this site, we collect the information you type in. That normally includes your name, email, phone number, business or company, website, industry, role, current CRM, monthly lead volume, current ad channels, the problem you want to solve and the service you are interested in. We also store the page and form you used and the time you submitted it.

Our forms include a consent checkbox that reads: “I agree to be contacted by Praktivo about my enquiry and services by email. I can unsubscribe at any time.” If you tick it, we store that choice — the wording version shown to you, the page or form, and the time — in a consent record, so we can show what you agreed to. Replying to your enquiry does not depend on that checkbox.

When you book a call, we store your booking details (name, contact details, appointment time and any optional notes you add) and sync the booking to our calendar provider. When you email us, we store the message and our replies so we can help and keep a record of the conversation.

We only ask for what helps us understand your situation and reply usefully. You can leave optional fields blank — but the more context you give, the better our first response.

Attribution data

To understand which marketing actually works, this site captures first-touch and last-touch attribution data. That means URL parameters such as utm_source, utm_medium, utm_campaign, utm_content, utm_term, fbclid, gclid, ttclid and Snapchat’s ScCid, plus the referring page, the landing page, the page URL and the time you submitted the form.

This information is stored in your own browser’s local storage (under the keys praktivo_attribution_first and praktivo_attribution_last) and is posted along with the form when you submit it. It is used to report on campaign performance — not to build a profile of you as an individual.

The guided booking intake saves a draft in session storage in your current tab, for up to 24 hours. It is cleared when you submit or start over, and does not restore email contact permission.

Analytics and cookies

We use first-party analytics to understand how the site is used. Those events are sent to our own API with a random pseudonymous browser identifier, and the IP address and user agent are stored there only as SHA-256 hashes — not as raw values.

With your consent, configured measurement tags can also load: Google Analytics 4, the Meta Pixel, and — when they are configured — TikTok, Snapchat and OpenAI Ads measurement. Each provider’s cookies, purposes and lifetimes are listed in our Cookie Policy.

Nothing non-essential loads before you make a choice. Accepting or rejecting is one click each, a Global Privacy Control signal is treated as a rejection, and you can change your choice at any time from the Cookie Policy page.

Why we use it and our lawful bases

Who we share it with

We use service providers that process personal information on our behalf. They act on our instructions and may only use the information to provide their service to us.

• Resend — sends our transactional and marketing email and receives inbound email for us; processes contact details, message content and delivery events. Privacy policy
• Google — calendar and Google Meet booking sync, and Google Analytics 4 measurement when consented; processes booking and attendee details, calendar data and measurement data. Privacy policy
• Meta — Meta Pixel and Conversions API measurement, after consent; processes browser identifiers, conversion events, hashed contact details and technical identifiers. Privacy policy
• TikTok — TikTok pixel and Events API measurement, only when configured and after consent. Privacy policy
• OpenAI — OpenAI Ads conversion measurement, only when configured and after consent. Privacy policy
• n8n automation platform — an internal automation webhook that can receive a new lead’s name, email, service and source to trigger our own follow-up workflows. It runs on our own infrastructure.
• Cloudflare — DNS, proxy and delivery for the site and API; processes request metadata such as IP address. Privacy policy
• DigitalOcean — hosts the application and database where your information is stored. Privacy policy
• SMTP email provider — an optional fallback email path; when configured, it receives the same email content as Resend. The provider is set by the deployment configuration.

For server-side ad measurement, a conversion request to Meta, TikTok, Google or OpenAI can include hashed email or phone details and technical identifiers such as IP address and user agent. Those requests are skipped unless the required consent is recorded.

We do not sell your personal information, and we do not share it with advertisers for their own independent marketing. The consent-gated measurement described here is used to measure our own campaigns.

Where your information is processed

We are based in Egypt, and the providers above may process information in several countries, including the United States. We are completing our supplier review, including the contract and transfer safeguards that apply to each provider, and we will update this page as that review completes.

How long we keep it

We keep personal information only as long as we need it for the purpose it was collected, on this schedule:

• Lead and enquiry records — 24 months after the last activity on the record, then deleted. Records under a legal hold are kept until the hold is released.
• Outbound and inbound email content — 24 months, after which message bodies and subjects are cleared while the delivery record remains.
• Appointment records — 24 months after the appointment.
• First-party analytics events and the inbound webhook ledger — 14 months.
• Server and access logs stored in our database — 90 days.

Encrypted database backups are kept on a rolling schedule (currently 30 daily and 8 weekly copies) and age out through rotation.

Your rights and choices

You can ask us to access, correct, delete or export the personal information we hold about you, and you can withdraw marketing consent at any time. Email [email protected] with the request. We verify the request — for example, by replying to the address we hold — and respond within 30 days.

Unsubscribing from marketing does not stop us replying to a direct enquiry you send us, and we may keep records where the law requires it or where we need them to show a consent decision. Every marketing email includes an unsubscribe link.

Security

Lead and booking records are stored in our own database on our hosted infrastructure, not in your browser. Access is limited to authorised people through authenticated admin accounts, admin pages are excluded from search engines, and traffic to the site and API is served over TLS through our proxy provider. No method of storage or transmission is completely secure, so we cannot promise absolute security.

Children

This site is meant for businesses and professionals. It is not directed at children, and we do not knowingly collect personal information from children.

Changes to this policy

We may update this policy from time to time. When we do, we will change the “last updated” date at the top of this page. Continued use of the site after an update means you accept the revised policy.

Contact

Questions about this policy or your data? Email [email protected] and we will help.