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AI Agent

An AI qualification agent that finds the leads worth your time

Structured questions, consistent scoring and clean routing — so your best leads reach a human first and tire-kickers get a polite, professional answer.

Consistent questions Fit, urgency & budget Best leads routed first

Illustrative example — a qualification run

  • 0:00 A new lead arrives from a Facebook Lead Ad.
  • 0:01 The agent opens with a friendly, specific question.
  • 0:03 Asks about the job, the timeline and the service area.
  • 0:05 Asks the budget question your team agreed on.
  • 0:06 Scores fit, urgency and budget, then tags the lead.
  • 0:06 Routes a hot lead to a rep; the rest go to nurture.
★★★★★ 4.9/5 rating 1,200+ reviews 8+ years 500+ clients
The problem it solves

Everyone says they are qualified. Nobody defines it.

“Qualified” means a different thing to every rep on the team, so your closers spend their best hours on leads that were never going to buy — while good ones wait at the back of an unsorted queue.

  • The definition of a good lead lives in people’s heads, not in the system.
  • Questions get skipped when the inbox is busy, so scoring drifts from day to day.
  • Best leads wait behind poor ones because nothing sorts the queue.
  • Nobody can explain why a lead was rated high or low.
  • Time and ad budget go toward leads you would never have chosen to chase.

What a qualification layer fixes

  • One agreed set of questions, asked the same way every time.
  • A visible score, so “qualified” finally means something concrete.
  • A queue that puts your best leads at the front.
  • A short summary a rep can read in ten seconds.

It does not judge people. It applies your criteria — consistently, and on every channel.

What the agent does

Structured questions in, a clear decision out

The criteria are yours. The agent applies them the same way to every lead, grounded in the knowledge base you approve.

🧩

Scripted + adaptive questions

Starts from your script, then follows the caller’s answers instead of marching rigidly through a form.

📊

Fit, urgency & budget scoring

Scores each lead on the criteria you choose, so the ranking reflects what actually converts for you.

🚧

Disqualification handling

Closes out poor fits politely and ends the conversation cleanly, instead of passing them to a rep.

🏷️

Routing & tagging

Tags the lead and sends it down the right path — rep now, nurture later, or a courteous no.

🤝

Lead-to-rep matching

Can match a lead to the best-suited rep by specialty, region or availability.

🧾

Score logged to CRM

Writes the score, tag and summary to the record so the decision lives with the lead, not in a chat.

📝

Qualification summary

Gives your rep a tight brief — what they want, when they want it and what they have already said.

🔄

Re-qualify on new info

If a lead’s situation changes, the agent can score again rather than locking in an old judgement.

🛡️

Grounded in your rules

Never invents criteria, pricing or policy — it applies only the questions and rules you approve.

The routing decision

Where each lead goes

Every lead leaves qualification with a clear next step, decided by your rules rather than by whoever happens to open the inbox.

1

Lead in

Arrives from a form, chat, ad or call.

2

Ask

Your questions, asked the same way each time.

3

Score

Fit, urgency and budget combined.

4

Route

To a rep, to nurture, or a polite close.

🔥

Hot — to a rep now

High fit and clear urgency. Goes straight to the right person with the summary attached, so the first call is already informed.

🌤️

Warm — to nurture

A real fit, but the timing is not there yet. Enters a follow-up sequence and resurfaces when it is relevant.

🧊

Not a fit — polite close

Outside your criteria. Gets a courteous, clear answer instead of weeks of unanswered follow-up.

Human in control

What stays human

The agent applies the rules you set. It does not decide what those rules should be, and it never overrides a person.

  • Final judgement on edge cases the rules do not cover.
  • Manual overrides — your team can promote, demote or re-route any lead.
  • Policy disqualifications and any decision with a legal or compliance angle.
  • The criteria themselves: what makes a lead worth chasing.

When a lead does not fit the script — or the answer is genuinely ambiguous — the agent flags it for a human instead of forcing a score.

Illustrative example — a human override

  • 10:02 Agent scores a lead as warm and routes it to nurture.
  • 10:15 A rep recognises a referral from a key account.
  • 10:15 Rep promotes the lead to hot and assigns it to themselves.
  • 10:16 The agent logs the override with the reason and stops re-scoring it.
Where it sits

The gatekeeper between capture and your CRM

The AI Qualification Agent does not replace the reply or the booking. It sits in the middle of the journey, turning raw enquiries into prioritised ones before they reach a person.

1

Lead Capture

Forms, chat, ads and calls.

2

AI Response

The fast first reply.

3

Qualification

Scored against your criteria.

4

Routing

Hot first, warm to nurture.

5

CRM

Score and summary logged.

6

Sales

Your rep works the best first.

Sibling services

  • AI Sales Agent — when you want qualification and selling in one conversation.
  • AI Lead Scoring — the scoring model behind the routing decision.
  • CRM Automation — keeps every score and tag in sync with your pipeline.

Where it works best

  • Law Firms — intake where every minute of a partner’s time counts.
  • Solar — separating genuine installers from browsers.
  • Coaches — filtering applicants before a discovery call.
Integrations

Plugs into your capture and CRM stack

The qualification agent sits between where leads arrive and where they are stored. Common connections include GoHighLevel, HubSpot and Pipedrive for the CRM, and n8n, Make or Zapier for the glue in between, with OpenAI or Anthropic for the language layer — by native integration where one exists, and via API or webhook where it does not.

Because scoring depends on your criteria, we set it up with you rather than guessing. If your tool is not on the list, we will tell you honestly before you commit.

GoHighLevel HubSpot Pipedrive n8n / Make / Zapier OpenAI / Anthropic
FAQ

AI qualification agent questions

How does the AI qualification agent score a lead?
It scores against the criteria you set — usually fit, urgency and budget — using the answers it collects. The scoring rules are yours, and they are visible rather than a black box.
Can we change the qualification questions?
Yes. The questions and the scoring rules come from you and are drawn from your approved knowledge base, so you can adjust them as your priorities change.
Does the scoring get more accurate over time?
It can be calibrated as you learn what actually converts. We review outcomes with you and tune the criteria — the agent does not guess or invent new rules on its own.
Does it sync the score back to our CRM?
Yes. The score, the tag and a short qualification summary are written to the lead record, so your team sees the reason and the result together.
Can a human override the decision?
Always. Your team can promote, demote or re-route any lead, and the agent logs the change and picks up the new instruction rather than arguing with it.
How long does setup take?
It depends on how many criteria and channels you include. After the audit we agree a staged rollout and realistic dates rather than fixed promises. Questions? Email hello@getpraktivo.com — we reply by email only.
Get started

See your qualification criteria turned into a routing rule

Share a few details and we will show how your best leads would be scored, tagged and routed — and which ones would stop reaching a rep at all.

Current advertising channels

We reply by email only. Prefer to write first? Email hello@getpraktivo.com.

Ready to stop guessing which leads are worth your time?

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