Native
A documented first-party integration built and supported by the tool itself. Native
Integrations
Integrations and Connections
Praktivo connects the tools a business already uses. Where a native connection does not exist, we use an API, a webhook or an automation platform — and we never claim an integration that does not exist.
Read this first
How we label every connection
Three honest labels. Nothing on this page is aspirational — if we are not certain a connection is first-party, we do not call it native.
API / Webhook
Connected through the tool’s public API or a webhook — reliable, but not a one-click first-party app. API/Webhook
Via automation platform
Connected by routing through an automation platform such as Zapier or Make. Via automation platform
Advertising
Advertising and analytics
Where leads and conversions come from, so every record carries its true source.
Meta (Facebook & Instagram)
Lead forms, ad conversions and Messenger or Instagram conversations flow in through Meta’s own tools. Native
Google Ads
Offline conversion import and click-ID capture (gclid) so booked jobs can be tied back to the campaign. Native
TikTok
Lead events and click-ID capture (ttclid) sent through the TikTok Events API and pixel. API/Webhook
GA4
Site and conversion events forwarded to Google Analytics 4 for reporting alongside ad spend. Native
PostHog
Product and funnel analytics captured through PostHog’s SDK and events API. API/Webhook
CRM
CRM and pipeline
Where each lead lands, with source, conversation and next action attached.
GoHighLevel
Contacts, pipelines, calendars and messaging driven through GoHighLevel’s own API and workflow tools. Native
HubSpot
Contacts, deals and activities kept in sync through HubSpot’s private app and CRM API. Native
Salesforce
Leads, contacts and opportunities created and updated through the Salesforce REST API. API/Webhook
Pipedrive
Leads, deals and notes written through the Pipedrive REST API and webhooks. API/Webhook
Communication
Communication channels
Where the AI replies, and where every message respects consent and opt-out rules.
Twilio
SMS and voice messaging sent and received through Twilio’s messaging and voice APIs. API/Webhook
Business messaging through the WhatsApp Business Platform API, with template and consent rules applied. API/Webhook
Direct messages and comments handled through Meta’s Instagram messaging tools. Native
Messenger conversations and page messages handled through Meta’s own messaging platform. Native
Email & SMS
Sequences sent through a transactional email or SMS provider’s API, with unsubscribe and STOP handling. API/Webhook
Calendars
Calendars and scheduling
So a qualified lead becomes a confirmed slot, not another back-and-forth email.
Calendly
Event types, availability and bookings read and written through Calendly’s own scheduling tools. Native
Google Calendar
Availability checked and appointments created through the Google Calendar API. Native
Microsoft Calendar
Availability and events read and written through the Microsoft Graph API. API/Webhook
Automation
Automation platforms
The connective tissue when two systems have no direct path between them.
n8n
Workflows triggered and results returned through n8n’s REST API and webhooks. API/Webhook
Zapier
Systems joined through Zapier triggers and actions where a direct connection is impractical. Via automation platform
Make
Scenarios and webhooks used to route data between tools that do not talk directly. Via automation platform
AI, payments & websites
AI models, payments and site connections
The model, money and front-of-site pieces that complete the system.
OpenAI
Language and reasoning used through OpenAI’s API, with prompts and data limits you approve. API/Webhook
Anthropic
Claude models called through Anthropic’s API for tasks where they fit best. API/Webhook
Stripe
Payments and subscriptions confirmed back to your systems through Stripe webhooks and API events. API/Webhook
Embeds, webhooks & API
For anything else: a site embed, an inbound webhook or a direct API call keeps the journey connected. API/Webhook
Our honesty rule
If a tool is not listed here, that does not mean it cannot connect — it means we have not verified the cleanest path yet. On a call we will tell you plainly whether a connection is native, API-based, or needs an automation platform.
Not sure if your stack connects? Talk to us.
Bring your CRM, ad accounts, calendars and messaging tools. We will map what connects natively, what needs an API or webhook, and what needs an automation platform — before you commit to anything.
Looking for the pieces a connection powers? See CRM Automation and Marketing Attribution.