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Real Estate · Agents

AI automation for real estate agents

You cannot answer the phone during a showing. That is exactly when the next lead calls — and if nobody responds in seconds, they move on.

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The context

The solo agent’s real constraint

You are the agent, the marketer and the follow-up system. Every hour spent chasing an unqualified lead is an hour not spent closing.

You are in appointments

Showings, inspections and closings mean the phone rings unanswered at the worst times.

Leads arrive from everywhere

Portal, Facebook, referral, sign call — with no single place they all get answered.

Follow-up competes with today

The leads that need nurture get dropped when the day gets busy.

Fair-housing note

Qualification questions are generic — budget, timeline, financing stage, area of interest. Nothing targets or excludes based on protected characteristics.

Leak points

Where solo agents lose listings and buyers

The leaks are all in the first hour and the following three weeks.

The call you cannot take

A lead calls during a showing, gets voicemail and calls the next agent on the list.

Leads never qualified

Hours spent on people who were never in a position to buy or sell.

Showings not scheduled

A warm lead never gets a concrete viewing time.

Follow-up that dies

Leads that needed a month get two texts and nothing more.

In action

A lead answered while you are showing

The agent responds instantly, gathers generic qualifying information and books a showing time into your calendar.

Illustrative example — the conversation is a hypothetical, not a client transcript. The AI only works from your approved knowledge base and hands off to a human when it should.

Website chat — illustrative example
Hi, is 42 Maple still available? Saw it on the portal.3:14 PM
It is. Are you working with an agent already, or should I set you up with one of ours?3:14 PM
No agent yet.3:15 PM
Great — so I can line up the right person: roughly what budget are you working with, and what kind of timeline are you on?3:15 PM
Around 450, looking in the next couple of months.3:16 PM
Perfect. We have Saturday 11:00 AM and Sunday 1:00 PM for a viewing at 42 Maple. Which works better?3:16 PM
Saturday.3:17 PM
Booked — Saturday 11:00 AM. You’ll get a confirmation with the address and a reminder the day before.3:17 PM
End to end

What the AI handles for you

The response, qualification and follow-up layer that runs whether you are free or not.

Instant response

Every lead answered in seconds, day or night, on the channel it arrived.

Qualification

Generic questions: budget, timeline, financing stage and area.

Showing scheduling

Viewings booked into your calendar with confirmations.

Lead scoring

Leads scored so you know who to call first.

Nurture

Long-run SMS and email sequences that keep cold leads warm.

Reactivation

Old leads in your database re-engaged for new listings.

Follow-up

Sample new-lead follow-up

A short sequence that responds instantly and then keeps the conversation open until you take over.

Illustrative sequence (hypothetical)

  • Min 0 — Instant reply with two qualifying questions and a showing offer.
  • Min 30 — If no reply, a short SMS asking if they want listings matching their area.
  • Day 2 — An email with a small, relevant selection.
  • Day 6 — A check-in offering a call.
  • Day 14 — A final nudge before pausing.
  • On reply — Sequence stops; you get the lead with full context.

Why the sequence stops

As a solo agent you cannot run this cadence manually. Automated, it runs whether you are free or in a showing.

  • Opt-out on every message; SMS consent collected separately.
  • Replying stops the sequence immediately.
  • Generic qualification only — no demographic questions.
  • Works alongside your CRM rather than replacing it.

Sequences include opt-out handling on every message and pause the moment a person replies.

Human in control

What stays with you

The system books and follows up. You advise, negotiate and represent.

  • Pricing advice, valuations and market opinions.
  • Negotiation, offers and contract decisions.
  • All client representation and commitments.
  • Any conversation a lead asks to have with a person.
  • Your qualification questions and approved talking points.

Illustrative handoff (hypothetical)

  • 18:40 — Agent is qualifying a seller lead
  • 18:41 — Lead asks what their home is worth and when to list
  • 18:41 — Agent does not advise — books a call and flags you
  • 18:42 — You take over with full context
  • 18:45 — Call scheduled; details logged
Visibility

What you can see in the admin view

Enough to know which sources and which messages produce appointments.

Response time by source

How fast each source is answered and where leads are lost.

Showing conversion

Which leads became viewings, and from which channel.

Nurture results

Replies and re-engagements from your sequences.

FAQ

Questions we get from real estate agents

Do I need to change my CRM?
No. The system works alongside the CRM you already use. We connect to it rather than replace it.
Will it work with Facebook Lead Ads?
Yes — Lead Ads, portal leads, website forms, calls and DMs can all feed the same instant-response workflow.
How does it qualify without being inappropriate?
It asks generic, business-relevant questions: budget, timeline and area interest. It never asks about or targets protected characteristics.
What if a lead asks for pricing advice?
The agent escalates to you immediately rather than answering.
Can it book showings directly into my calendar?
Yes, and it sends confirmations and reminders automatically.
Where do I start?
Usually with instant response and showing scheduling, then nurture and reactivation.
Next step

Recover the leads you are missing

Tell us where leads go cold and we will map instant response, qualification, showings and nurture on a free strategy call.

Current advertising channels

We reply by email only. Prefer to write first? Email hello@getpraktivo.com.

Start with the biggest leak

Most agents start with instant response and showing scheduling, then add nurture and database reactivation.

Ready to respond in seconds?

Book a free strategy call and we will map instant lead response, qualification and showings to your business.

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