Comments left unanswered
A trigger-word comment is a buying signal. Without a fast reply and a DM, the interest disappears into the feed.
For Instagram-led businesses
Turn Instagram Comments and DMs Into Booked Sales Calls With AI
Your Reels bring in comments and DMs around the clock, but you cannot answer them all while you create. The AI replies in seconds, qualifies the lead and books the call — keeping every warm conversation alive.
- Replies to trigger-word comments and moves them to DMs automatically.
- Handles DM enquiries from Reels, Story replies and the link in bio.
- Qualifies and works objections using the responses you approve.
- Books sales calls into your calendar and follows up on no-shows.
No obligation. We reply by email, usually within one business day.
Comment on Reel: “GUIDE”
Just sent you a DM 👋 Here’s the guide — this is the team’s assistant.
Thanks for commenting! Did you want the free guide only, or are you looking at working with us this month?
I’m looking to work with someone, but I’m not sure it’s the right fit yet.
Fair. What are you trying to achieve, and what have you already tried?
More qualified enquiries. I’ve tried boosting posts.
That’s exactly what we help with. Would a quick call to see if it’s a fit be useful? I have tomorrow at 12 PM or 4 PM.
4 PM works.
Booked for 4 PM tomorrow. I’ll send a confirmation and a reminder — reply here any time if you need to change it.
Illustrative example
Transcript is an illustrative example of the conversation the agent is configured to handle for an Instagram-led business. Wording, triggers and routing are set to your rules.
The problem
Instagram leads go cold in the inbox
Attention peaks around a Reel and then fades. Comments and DMs pile up faster than any one person can answer, and the warmest conversations are exactly the ones that wait longest.
DMs that never get worked
Between creating, editing and running the business, DMs wait. By the time you reply, the prospect has moved on.
No consistent follow-up
Leads who do not book immediately need steady, respectful follow-up. Manually, it almost never happens.
The system
One connected funnel, from comment to booked call
Praktivo builds a system around the content you already post — the Reel, the Story reply, the link in bio, the lead magnet and the call in your calendar.
- 24/7 AI comment and DM answering with honest disclosure.
- Comment-to-DM capture from a trigger word on any post or Reel.
- Qualification and approved objection handling.
- Sales-call booking into your live calendar.
- Lead-magnet delivery and no-show follow-up that stops on reply.
From comment to booked call
- 11:22 PMTrigger-word comment detected on a Reel
- 11:22 PMPublic reply sent; conversation moved to DMs
- 11:23 PMAI setter qualifies goal and prior attempts
- 11:25 PMSales call booked; confirmation and reminder sent
- 24h beforeReminder sent with a reschedule option
- If missedNo-show follow-up sequence queued
The workflow
The nine steps, connected
Every Instagram lead moves through the same journey — with a human one clear step away.
1
Traffic
Reels, Stories and ads to a page built to convert.
2
Lead Capture
Comments, DMs and forms captured with source detail.
3
AI Response
The agent replies in seconds, on the lead’s channel.
4
Qualification
Goal, fit and readiness captured by your questions.
5
CRM
A clean record with source, timeline and next action.
6
Follow-Up
Email and DM sequences that stop on engagement.
7
Appointment
Booked into your live calendar, with reminders.
8
Sales
Your team closes, briefed and unblocked.
9
Analytics
Which Reel or campaign produced the booked call.
Human in control
What stays human
Automation removes busywork and slow response. Your offer, pricing and promises stay with you.
- Pricing, discounts and any commercial commitment.
- Guarantees, results claims and refund policy.
- Final fit decisions and the sales conversation itself.
- Sensitive or complaint conversations.
- Any lead who asks for a person — routed instantly, with full context.
Approved knowledge base only
Agents only use your approved offer details, pricing rules, availability and policies. Anything outside that scope is flagged for a human instead of guessed — no invented pricing, promises or appointments.
A person always owns the promise and the price.
What you get
Deliverables, configured for your funnel
AI agent
DM and comment agent configured with your offer, objection responses, pricing rules and escalation paths.
CRM setup
Leads, stages, source tagging and a timeline on every record, connected to your existing tools.
Sequences
Lead-magnet, no-show and reactivation cadences with opt-out handling.
Dashboard
Visibility on DMs, response time, booked calls and which content produced them.
FAQ
Instagram questions, answered
Can the AI reply to comments and send the DM?
Yes. When someone comments your trigger word on a Reel or post, the agent replies publicly and moves the conversation to DMs, then qualifies and books the call. It introduces itself honestly as an assistant.
Does it handle Story replies and the link in bio?
It answers Story replies the same way and follows up with link-in-bio enquiries, so every entry point feeds the same qualification and booking flow. It only uses the channels you connect.
How does it handle objections and pricing?
It works the objection responses you have approved and answers pricing only as you have set it. Anything off-script, or any custom quote, is handed to you rather than improvised.
Will it work with my booking tool?
We connect your calendar or booking page so the agent can offer real slots and confirm the call. Where no native connection exists, we connect honestly through the best available integration.
Get your plan
See how AI could turn more DMs into booked calls
Tell us how comments and DMs flow today. On a free strategy call we will map the fastest fix — usually comment-to-DM automation or no-show follow-up.
Step 1 of 3
Your Instagram business, in plain terms
Two quick steps and we’ll map the fastest automation win for your team.
Step 2 of 3
Where do you lose the most leads?
Pick the one that hurts most — that’s what we’ll fix first.
Step 3 of 3
Where should we send your plan?
We prepare your plan before the call — no obligation.
You’re all set!
We’ve got everything we need to prepare your plan. We’ll reply by email within one business day.
Your fastest win:
How It Works30 minutes · We come prepared with custom recommendations
Prefer to skip ahead? Book a strategy call →
Ready to stop losing Instagram leads in the inbox?
Book a free AI strategy call and we will walk your comment-to-DM flow, objection handling and follow-up against this system.